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It’s Time to Focus on App Engagement and Maximizing Transactions

An overview of my recent talk at AdExchanger’s Industry Preview 2016

In today’s mobile-centric world, consumers spend over 90% of their time on mobile devices in apps. With such a strong and prominent traffic source, it’s no wonder why retailers devote such focus on app-generated ads. Apps generate over 50% of transactions for app-focused retailers; with the two biggest industries are retail (58%) and travel (46%).

Consumers expect immediacy and relevance. But in most of today’s cases, consumers are only served boring generic ads. Generic ads result in lower performance and even lower LTV, which can lead to poor user experiences and uninstalls.

Shouldn’t there be a better seamless experience for those “I want to buy/go/do moments?” Mobile ads should enhance the user experience and positively influence consumers to interact and pursue the advertisements.

This is no new issue, companies are searching for news ways to deliver efficient mobile ads. Google has started to enable re-engagement ads via deep linking. And social media giants such as Facebook, Twitter, Pinterest, and Instagram all have started to develop improvement to generic ads, with the introduction of carousel ads and dynamic product ads.

But even with this growth in mobile ads, there are still no real dynamic ad creatives in the market place. What about dynamic creative for apps based on intent and immediacy?

This past year, Quixey introduced Deep View Cards for ads -the industry’s first dynamic mobile ads. Deep View Cards are native ads that are rendered with real-time information and functionalities, this helps drive increased transactions and Gross Merchandise Value (GMV) for ecommerce apps and helps increase MAUs for all types of other apps. With proven results, Deep View Cards are a powerful format for driving mobile engagement and in-app sales.

Check out my latest presentation from AdExchanger’s Industry Preview.


*Photo by Alex J. Baker